The Growing Importance of Exposure Management: Our Key Insights from Gartner® Hype Cycle™ for Security Operations, 2024

Last updated at Thu, 31 Oct 2024 20:40:19 GMT

The Gartner® Hype Cycle™ for Security Operations, 2024  was published in late July, and is an interesting look at the dynamic nature of both the threat landscape and the diverse range of technologies that security & risk management (SRM) professionals use to safeguard their organizations.

Understanding the Hype Cycle

Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Over 90 Hype Cycles are published per year. Hype Cycles provide a snapshot of the relative market penetration, maturity and benefit of innovations within a certain segment, such as a technology area or business market. This Hype Cycle helps security and risk management leaders strategize and deliver SecOps capability and functions.

What we think are key themes from this year’s Hype Cycle for SecOps

The 2024 Hype Cycle has seen some notable additions and consolidations, particularly around the rapidly-evolving Threat Exposure Management (TEM) market, as existing vulnerability assessment and management approaches mature to support the Continuous Threat Exposure Management (CTEM) framework. In the report Gartner defines CTEM as “a program helping organizations to improve their maturity when they govern and operationalize the five recommended phases of exposure management: scoping, discovery, prioritization, validation and mobilization.’”

Three new profiles reflect this evolution:

• Threat Exposure Management - This is intended to help organizations answer the question, “ow exposed are we?” It extends traditional approaches to vulnerability management to focus on risk reduction across a much wider potential attack surface, including cloud, SaaS applications and the third-party supply chain.
  
  Today,many organizations currently have a siloed approach to exposure management across many different domains — external, vulnerability scanning, penetration testing — and are struggling to keep up with the pace of environmental change.
  
  Gartner rates the potential benefit of Threat Exposure Management as ‘transformational’ and states that organizations should ‘employ proper governance and repeatability to make their threat exposure management programs continuous.’
  
• Exposure assessment platforms (EAPs) - This is a new category with a ‘high’ benefit rating from Gartner. In the report, Gartner states that EAPs ‘continuously identify and prioritize exposures, such as vulnerabilities and misconfigurations, across a broad range of asset classes. They natively deliver or integrate with discovery capabilities, such as assessment tools that enumerate exposures like vulnerabilities and configuration issues, to increase visibility.’
  
  Gartner has removed both vulnerability assessment (VA) and vulnerability prioritization technologies (VPT) from this year’s Hype Cycle, stating that they have been ‘subsumed into exposure assessment platforms.’
  
  We believe that a potential benefit of EAPs is to provide better insights into high-risk exposures, which could allow organizations to prevent security incidents and breaches. They can also improve operational efficiency by providing centralized visibility of assets and exposures, supporting risk scoring reporting and trend analysis across the organization.
  
  Rapid7 is named as a Sample Vendor for EAP in this latest report.
  
• Adversarial exposure validation - The third new category related to exposure management covers the validation pillar of a CTEM program. As noted in the report, “Adversarial exposure validation technologies offer offensive security technologies simulating threat actor tactics, techniques, and procedures to validate the existence of exploitable exposures and test security control effectiveness. Within this profile, Gartner has consolidated breach attack simulation and autonomous penetration testing and red teaming. “
  Gartner recommends that security and risk leaders should ‘Integrate existing attack simulation and penetration testing scenarios into an adversarial exposure validation roadmap, as part of a shift from vulnerability management to a CTEM program.’

As well as these new categories, we also see movement among some of the existing technologies that can support CTEM initiatives - notably Cyber Asset Attack Surface Management (CAASM), External Attack Surface Management (EASM) and Digital Risk Protection Services (DRPS).

Both EASM and DRPS are in the ‘Trough of Disillusionment’ on this year’s Hype Cycle.  Gartner notes, “SRM leaders are reevaluating the value they’re getting from technologies in the trough, often having to reinforce their justification for budgets. For example:[…] Enterprises were unprepared to consume and operationalize service output (digital risk protection services, external attack surface management, ITDR).

CAASM has moved from ‘Innovation Trigger’ to the ‘Peak of Inflated Expectations’, reflecting the growing demand from enterprises to gain better visibility of their attack surfaces. CAASM helps provide more comprehensive visibility into assets by consolidating asset and exposure information into a holistic view. Noetic Cyber, a recent acquisition of Rapid7, is also a Sample Vendor for CAASM.

Rapid7’s vision for Exposure Management

Rapid7 recently announced the availability of Exposure Command and Surface Command, the first two solutions launched on the new Command Platform. Surface Command provides 360-degree visibility across the internal and external environment by bringing together EASM and CAASM in a single solution, enabling security teams to view and prioritize high-risk assets across their extended environments.

Building on the unparalleled visibility provided by Surface Command, Exposure Command expands traditional vulnerability management programs with insights and context from vulnerability, cloud and application security tools, establishing a single, consolidated platform for exposure management across the organization.

This centralized point of exposure management allows security leaders to prioritize based on the overall risk to the business, understand complex attack paths across the cloud and on-premise environments, and surface the top areas teams need to focus on and while elevating the mitigation activities that would have the largest impact in reducing the overall risk score of your environment.

We believe that these new capabilities align well with the Gartner concept of exposure assessment platforms and the overall requirements of a threat exposure management program. To understand more about Rapid7’s approach to attack surface and exposure management, you can find out more here.

Gartner, Hype Cycle for Security Operations, 2024, July 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.